Insights

We show our work.

Practical insights on real estate websites, IDX, search visibility, and lead generation—grounded in what we build, test, and measure.

PerformanceOct 21 min read

Schedule Publish Test - 8AM

Testing

The redesigned Delta Realty homepage on desktop, showing the property search and featured listings.

PerformanceSep 95 min read

Rebuilding Delta Realty: A Dexter Brokerage, Before and After

What changed when a Southeast Missouri brokerage replaced an aging website — the speed, accessibility and search numbers, and an honest account of what the evidence does and doesn't prove.

This is a blog post talking about whether or not your website is generating quality actionable leads as opposed to just generic traffic.

ConversionSep 25 min read

How to tell whether your website is generating leads — or just traffic.

Rankings, sessions, and impressions are leading indicators. Here's how to tell whether any of it is reaching your pipeline — and where the leak usually is.

A blog post about why most IDX experiences are slow for real estate websites and how you can engineer the website surrounding this to compensate for it.

PerformanceAug 264 min read

Why real estate IDX experiences get slow — and how we keep the surrounding site fast.

IDX runs on a third-party platform with real constraints — but implementation decides most of what the experience feels like. Here's how we handle both layers, and what it delivered for Delta Realty.

This is a blog post about the differences and trade-offs between templated websites when compared to custom-built websites.

StrategyAug 196 min read

Custom vs. templated real estate websites: an honest comparison.

A plain look at what a templated real estate platform gets right, where it breaks down, and when a custom build is actually the better call.

Want to know what's quietly costing you leads?

Request a complimentary Lead System Audit. We'll review your website, IDX experience, lead capture, and search visibility—then identify the highest-impact opportunities to improve.

Request Your Lead System Audit

For independent brokerages, top teams, and high-performing agents.